01
Which customers and applications value us most?
ExportPartner playbook
Before developing export
15 questions for better decisions on partners, people and markets.
01
Profile
02
Is our value proposition understandable without the owner’s explanation?
03
Which constraints could make growth fragile?
02
Priorities
04
Which objectives matter most in the next 12–24 months?
05
Which markets fit our real capacity to serve them?
06
What are we prepared to stop doing?
03
Selection
07
Have we defined the ideal partner before searching names?
08
What function must the partner perform?
09
Which evidence will distinguish fit from apparent interest?
04
Agreements
10
What does each party expect from the other?
11
Which activities, investments and deadlines must be explicit?
12
How will deviations and exit be managed?
05
Continuity
13
Who owns follow-up internally?
14
Which cadence and indicators will guide decisions?
15
How will knowledge and relationships remain in the company?
Initial discussion