ExportPartner method

TEAM structures development. The Decision Framework structures choices.

TEAM – Traguardi Esteri A Misura is the overall model. The Decision Framework turns it into five practical decisions.

01

A simple hierarchy

01

TEAM

Connects objectives, partners, people, markets and continuity.

02

Decision Framework

Orders alternatives, priorities and responsibilities.

03

Assessment

Applies the framework to the company’s real situation.

02

Five decisions

01

Profile

What can the company credibly sustain and enhance?

02

Priorities

Where should time and resources be concentrated?

03

Selection

Which counterparts are genuinely compatible?

04

Agreements

How should roles, targets and responsibilities be made explicit?

05

Continuity

How will progress be measured, corrected and transferred internally?

03

Not the way we work

01

Unqualified lists

Names create value only after the ideal counterpart has been defined.

02

Markets chosen by size

Theoretical potential does not replace accessibility and fit.

03

Roles chosen by title

Agents, distributors and Export Managers perform different functions.

04

Strategy without execution

A decision matters when it produces ownership and learning.

05

Dependence on the consultant

The work must leave criteria, relationships and autonomy inside the company.

06

“Let’s try and see”

Experimentation is useful only when the hypothesis, validation criteria, timing and stop/go conditions are clear before starting.

Initial discussion

Opportunities become more valuable when the company knows which ones to pursue—and which to leave aside.